Seri T, seperti sebelumnya sejak “kemunculannya kembali” di pertengahan tahun 2007 yang lalu — dengan T650 dan T250 — membawa nuansa fashion yang kental, meskipun seri T yang hadir kali ini hanyalah untuk kelas low-mid end, yaitu T270 dan T280.

Kedua handphone ini merupakan pengembangan dari T250, bahkan memiliki desain yang sangat mirip dengan T250, hanya berbeda pada paduan warnanya, di mana setengah bagian atas dan setengah bagian bawah berbeda warna, seperti yang sebelumnya diterapkan pada T650. Pengembangan yang paling signifikan dari kedua seri T baru ini adalah tersedianya koneksi bluetooth, fitur yang biasanya terdapat pada seri 5xx ke atas, dan sedikit pada seri 3xx.

Selain itu khusus pada T280 kameranya ditingkatkan menjadi 1.3 megapixel, menjadikan standar kamera pada handphone low-end bergeser dari VGA ke megapixel. Sedangkan pada T270 fasilitas kamera ditiadakan, menjadikan type ini sebagai varian dari T280 minus kamera digital. Seri R pada masa Ericsson secara umum dapat dikategorikan sebagai seri untuk

handphone-handphone outdoor yang ditandai dengan body besar, kokoh, dibalut dengan lapisan karet sebagai pelindung, meskipun ada juga seri R yang merupakan smartphone pertama dengan OS Symbian (pada waktu itu masih bernama Psion’s EPOC) yaitu R380 dan seri R terakhir dari Ericsson adalah handphone GPRS berbody lumayan kecil. Kali ini, oleh Sony Ericsson seri R “dihidupkan kembali”, tapi untuk seri yang benar-benar lain dari jaman Ericsson dan juga untuk seri yang benar-benar baru dalam jajaran produk Sony Ericsson : Radio-Phone. Seri R pertama hadir dengan R300 Radio dan R306 Radio.

R300 Radio memiliki desain candybar dengan kamera VGA sedangkan R306 Radio berdesain clamshell dengan kamera 1.3 megapixel. Yang istimewa dari kedua seri R ini, sesuai dengan posisinya sebagai handphone Radio, adalah adanya tombol khusus Radio untuk mengaktifkan fitur Stereo FM/AM Radio yang dimilikinya. Berikut adalah keterangan lengkap yang diambil dari website Sony Ericsson mengenai keempat handphone terbaru di atas. Sony Ericsson tunes-in to emerging markets and radio fans 24 January 2008

The new Sony Ericsson R300 Radio and R306 Radio place the first combined AM/FM radio experience at the heart of the mobile phone. Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India. “The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.” * True radio design Dedicated radio speakers and preset channel buttons * Loud sound 3D sound enhancement and volume boost for noisy environments * AM/FM Frequencies Tune-in to your favourite station True radio design Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio. Preset buttons on the front of both the R300 Radio and R306 Radio let you switch easily between your favorite stations.

It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground. These two phones really let you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone. Who sang that song? TrackID™ is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on both the R300 Radio and R306 Radio, turning listeners into instant music experts! Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from. All in just one click. Play it loud! With the R300 Radio you can listen-in via the stereo headphones provided or ‘play it loud’ thanks to the high performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.

True radio experience The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display. Perfect harmony Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth™ Headset HBH-PV703. The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.

The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe. The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008. The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.